Good dog food without the guesswork

Expert-approved food, matched to your dog.
Try a 1.5kg bag from just £3.49.

Let's get the bowl rolling

Food personal
to your pup

Answer a few questions and our experts will recommend good food options for your dog.


Choose to subscribe for automatic redeliveries and save 10% every time. Change or cancel anytime.

Feed a
shelter dog

With every order, you feed a healthy meal to a dog in need at no extra cost. You hero!

Our Paws Approved foods

Canine Choice, AATU, James Wellbeloved, Lily's Kitchen, Forthglade, Barking Heads and Beco Pets logos

What makes a food
Paws Approved?

Everything on Paws goes under the microscope with our vet Andrew and his team of nutritionists to meet strict quality standards…

  • Meat first
  • All natural
  • Grain free or healthy grains
  • Balanced carbs
  • Quality fats

Dog food labels often feel like a code to crack

With 95% of big brand dog food labels failing to reveal their exact ingredients, that’s no surprise.

We think it’s high time pet parents were given the facts they need to set their dog up for life.

To make this easy, we’ve developed the world’s first traffic light system for dog food.

Flexible subscription

  • Automatic dog food deliveries
    exactly when you need them. Free one-day service. Reschedule or cancel anytime.
  • Free personalised mug
    with your first subscription bag. Hand-drawn with love. #PawsMugshot
  • 10% off every order
    – bask in that tummy-rub feeling.

Prefer to dip a paw in first?

You can also buy once.
1.5kg trial bags start from £3.49.

110,866 healthy meals fed to shelter dogs

Join the Paws Pack

There’s a seat with you and your pup's names on it!