Top quality food for your top dog

Get your 1.5kg trial bag of our super premium dry dog food, Canine Choice, for just £2.

How it works


Answer a few simple questions about your dog so we can choose the perfect trial bag for them.


Keep the food coming (and tail wagging!) with our flexible subscription.


Change or cancel any time - faff free, guaranteed.

Cloud decoration

Buy food, give food 🐾

You feed a dog in need with every single order of Canine Choice.

Find out more.
Cloud decoration

What is Canine Choice?

Canine Choice bags

Canine Choice is a dry dog food with a difference.

Extra meaty, bursting with nutritious, natural ingredients and genuinely affordable.

Rated 4.7/5

4.7/5 star rating All about dog food

The UK’s #1 dog food advice website.

Canine Choice kibble in bowl
Paws in-house vet Andrew Bucher

Andrew Bucher

Veterinarian, BSc BVSc MRCVS

A bit of back story…

Our in-house vet Andrew was frustrated with the lack of affordable high quality, meat-rich food available to owners. He created Canine Choice as the perfect solution.

Canine Choice kibble in bowl

Every single kibble is:

  • Tick icon Meat first
  • Tick icon Grain free
  • Tick icon Full of fruit and veg
Cloud decoration

Pricing per day

As part of our flexible subscription model, we work out how much your dog should be eating each day. Below are our guideline prices:

Small dog

Illustration of small dog

From £0.34 per day

Medium dog

Illustration of medium dog

From £0.57 per day

Big dog

Illustration of big dog

From £1.12 per day

Get 10% off every single full bag with our flexible subscription.

Shelter dog with bag of Canine Choice
Animated gif of food in dog bowl

Buy food, give food 🐾

Together we’ve donated

meals to dogs in need

More about our shelters

We'd love to hear from you

Our pet-loving team of experts is only a woof away

Send us an email

or call us on

020 3960 5112

(9am-5pm Mon-Fri)