What happened when we analysed the labels of every dog food in the UK’s supermarkets and Amazon’s bestseller list? (Spoiler: it’s not pretty!)Read more
We’ve developed the world’s first traffic light system for dog food. See the facts you need at a glance and compare different foods to see how healthy they are.Check your dog food
Read about our journey so far.Read more
New puppy parent? Right this way!
Common food-related questions, answered by our experts