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Our food

Canine Choice - affordable, high quality dry dog food.

Canine Choice bags

A dry dog food with a difference

Every single kibble is:

  • Tick icon Meat first
  • Tick icon Grain free
  • Tick icon Full of fruit and veg

It's all in the preparation

Our gentle, careful preparation process ensures the right amount of fresh meat and nutrients reach our kibble.

The benefits of
meat first

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  • Highly digestible
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  • Naturally delicious

Every bag of Canine Choice contains at least 40% meat.

The benefits of
grain free

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  • Shiny and healthy coat
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  • Production and repair of body tissues

You won’t find a single grain in any bag of Canine Choice.

The benefits of
fruit and veg

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  • Reduce tartar and plaque build up
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  • High energy value

From cranberries to sweet potato, Canine Choice is full of the stuff.

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The back story

Our in-house Vet, Andrew, is all too aware of the issues you can run into by feeding your dog the wrong diet.

Canine Choice was born out of his frustrations with the lack of affordable, high quality, meat-rich food available to owners.

Feeding your dog a balanced, high quality diet can help to combat over feeding and aid the repair of things like joint damage.

Paws in-house vet Andrew Bucher

Andrew Bucher

Veterinarian, BSc BVSc MRCVS

“My mission has been to create a fairly priced dog food with a high percentage of meat, so that more pet owners can guarantee their pet a truly health-enhancing diet from puppyhood to old age.”

Rated 4.7/5

4.7/5 star rating All about dog food

The UK’s #1 dog food advice website.

Our flavours

Each of our Canine Choice recipes has been created to suit the needs of your specific dog and its life stage - from Puppy to Senior.

Below are our three Adult Medium flavours.

Canine Choice kibble sizes
Canine Choice chicken bag

Chicken

55% chicken of which 38% is fresh, sweet potato, vegetables and natural botanicals.

See full ingredients

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Composition: Fresh chicken (38%), Dehydrated chicken (17.5%), Sweet potato (17%), Peas (7.5%), Apple pulp (5.5%), Hydrolyzed chicken liver (5%), Dehydrated carrot (0.32% equivalent to 3% carrots), Dehydrated cranberry (0.8% equivalent to 0.75% cranberries), Chicken fat, Brewer’s yeast, Fish oil, Minerals, Chicory (Source of FOS), Mannan-oligosaccharides (MOS), Camomile, Parsley, Rosehips, Sea algae, Rosemary, Cloves, Glucosamine (300 mg/kg), Cartilage (a source of Chondroitin 200 mg/kg), Yucca schidigera.

Nutritional additives: Vitamin A 19.000 IU/kg, Vitamin D3 1.700 IU/kg, Vitamin E 500 mg/kg, Vitamin C 250 mg/kg, Zinc (Zinc oxide) 108 mg/kg, Iron (Ferrous sulphate, monohydrate) 68 mg/kg, Copper (Cupric sulphate, pentahydrate) 9 mg/kg, Manganese (Manganous sulphate, monohydrate) 7 mg/kg, Iodine (Potassium iodide) 3.2 mg/kg, Selenium (sodium selenite) 0,11 mg/kg.

Technological additives: Antioxidants: Tocopherol extracts of vegetable oils (135 mg/kg).

Zootechnical additives: Bacillus subtilis C-3102 (DSM 15544) 1 x 1,000,000,000 CFU/kg (Probiotic).


Canine Choice salmon bag

Salmon

55% salmon of which 38% is fresh, sweet potato, vegetables and natural botanicals.

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Composition: Fresh salmon (38%), Dehydrated salmon (17%), Sweet potato (14%), Peas (10%), Hydrolyzed salmon (5%), Apple pulp (3%), Dehydrated carrots (0.32% equivalent to 3% of carrots), Dehydrated cranberries (0.08% equivalent to 0.75% of cranberries), Chicken fat, Pea protein, Brewer’s yeast, Minerals, Chicory (source of FOS), Mannan-oligosaccharides (MOS), Camomile, Parsley, Rosehips, Sea algae, Rosemary, Cloves, Glucosamine (300 mg/kg), Cartilage (a source of Chondroitin 200 mg/kg), Yucca schidigera.

Nutritional additives: Vitamin A 19.000 IU/kg, Vitamin D3 1.700 IU/kg, Vitamin E 500 mg/kg, Vitamin C 250 mg/kg, Zinc (Zinc oxide) 108 mg/kg, Iron (Ferrous sulphate, monohydrate) 68 mg/kg, Copper (Cupric sulphate, pentahydrate) 9 mg/kg, Manganese (Manganous sulphate, monohydrate) 7 mg/kg, Iodine (Potassium iodide) 3.2 mg/kg, Selenium (sodium selenite) 0,11 mg/kg.

Technological additives: Antioxidants: Tocopherol extracts of vegetable oils (135 mg/kg).

Zootechnical additives: Bacillus subtilis C-3102 (DSM 15544) 1 x 1,000,000,000 CFU/kg (Probiotic).


Canine Choice lamb bag

Lamb

55% lamb of which 40% is fresh, sweet potato, vegetables and natural botanicals.

See full ingredients

Plus icon Minus icon

Composition: Fresh lamb (40%), Dehydrated lamb (15%), Sweet potato (13.5%), Peas (7%), Hydrolyzed lamb liver (5%), Apple pulp (5%), Dehydrated carrot (0.32% equivalent to 3% carrots), Dehydrated cranberry (0.08% equivalent to 0.75% cranberries),Chicken fat, Pea protein, Brewer’s yeast, Fish oil, Minerals, Chicory (Source of FOS), Mannan-oligosaccharides (MOS), Camomile, Parsley, Rosehips, Sea algae, Rosemary, Cloves, Glucosamine (300 mg/kg), Cartilage (a source of Chondroitin 200 mg/kg), Yucca schidigera.

Nutritional additives: Vitamin A 19.000 IU/kg, Vitamin D3 1.700 IU/kg, Vitamin E 500 mg/kg, Vitamin C 250 mg/kg, Zinc (Zinc oxide) 108 mg/kg, Iron (Ferrous sulphate, monohydrate) 68 mg/kg, Copper (Cupric sulphate, pentahydrate) 9 mg/kg, Manganese (Manganous sulphate, monohydrate) 7 mg/kg, Iodine (Potassium iodide) 3.2 mg/kg, Selenium (sodium selenite) 0,11 mg/kg.

Technological additives: Antioxidants: Tocopherol extracts of vegetable oils (135 mg/kg).

Zootechnical additives: Bacillus subtilis C-3102 (DSM 15544) 1 x 1,000,000,000 CFU/kg (Probiotic).


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